Victra independently operates this site and is a Verizon Authorized Retailer.

Rich Balot

Founder and CEO

Richard (“Rich”) Balot founded ABC Phones of North Carolina, Inc.(dba: Victra) in October of 1996 as a freshman in college. Under his guidance, the company has grown from a single store location to more than 1,500 store locations across 49 states. Victra has become Verizon’s largest exclusive premium retailer and Rich is considered a thought leader within the industry and among his peers. Rich is an active member in Young Presidents Organization (YPO) and board member at Vidant Medical Center in Greenville, N.C. He also volunteers with numerous local charities, participating with his family to give back. Rich holds a Bachelor of Science in business administration from East Carolina University.

Rich is married and has four children. He enjoys spending time with his family and watching his children play sports.

Meet Victra’s leadership team.


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