Apple
Dynamic Island. For when things just pop up.
Dynamic Island bubbles up alerts and Live Activities — so you don’t miss them while you’re doing something else. You can track your next ride, see who’s calling, check your flight status, and so much more.
Color through and through. Tough all around.
The innovative new design features back glass that has color infused throughout the material. A custom dual ion-exchange process for the glass, and an aerospace-grade aluminum enclosure, help make iPhone 15 incredibly durable.
All-new 48MP Main camera. For breathtaking, smile-making picture taking.
Now the Main camera shoots in super-high resolution. So it’s easier than ever to take standout photos with amazing detail — from snapshots to stunning landscapes.
Focus‑pocus, magical new portraits.
More detail and richer color make a dramatic difference
in your portraits. And now you can tap to shift the
focus between subjects — even after you take the shot.
Presto chango.
All-day battery life. For all the things you want to keep doing.
Up to 20 hrs video playback on iPhone 15
Up to 26 hrs video playback on iPhone 15 Plus
A16 Bionic chip. A Pro-proven powerhouse.
A16 Bionic powers all kinds of advanced features. Like computational photography used for 24MP photos and next-gen portraits. Voice Isolation for phone calls. And smooth performance for graphics-intensive games. All with incredible efficiency for great battery life. No wonder it started as a Pro chip.
iPhone. Forged in titanium.
iPhone 15 Pro is the first iPhone to feature an aerospace‑grade titanium design, using the same alloy that spacecraft use for missions to Mars.
A17 Pro chip. A monster win for gaming.
It’s here. The biggest redesign in the history of Apple GPUs. A17 Pro is an entirely new class of iPhone chip that delivers our best graphics performance by far.
A camera that captures your wildest imagination.
With iPhone 15 Pro, you have multiple focal lengths to work with. It’s like having seven pro lenses in your pocket, everywhere you go.
5x optical zoom
For iPhone 15 Pro Max, we designed a 5x Telephoto camera with the longest optical zoom of any iPhone ever to fit in our compact Pro camera system.
Get in on the Action button.
The all‑new Action button is a fast track to your favorite feature. Once you set the one you want, just press and hold to launch the action.
Battery life that’s positively Pro.
Up to 29 hrs video playback on iPhone 15 Pro Max
Up to 23 hrs video playback on iPhone 15 Pro
In an emergency, iPhone has your back.
New Roadside Assistance via satellite15 can get you help for things like a flat tire or a dead battery, even when you’re off the grid.
A powerful move forward.
Custom Apple silicon makes Apple Watch Series 9 more capable, intuitive, and faster. The new dual-core CPU has 5.6 billion transistors — 60 percent more than the S8 chip. A new four-core Neural Engine processes machine learning tasks up to three times faster. It enables a number of innovations, including a new gesture — double tap.
Magic. At your fingertips.
Gestures make Apple Watch even easier to use anytime, especially when your hands are full. Just double tap your index finger and thumb together to answer a call, open a notification, play and pause music, and more.
2x brighter display A brilliant breakthrough.
The advanced display system in Series 9 boosts the maximum brightness up to 2000 nits — double Series 8 — so it’s easier to read in full sun. It’s also better in low‑light situations, like a movie theater, because it dims to just 1 nit.
Apple’s first carbon neutral product is here.
Through ongoing innovations in materials, clean energy, and low-carbon shipping, Apple Watch is now available in case and band combinations that are carbon neutral.
Powerful insights at a glance.
Apple Watch helps you better understand your mental and physical health. Health data is kept private and secure. And when you’re ready to share with a healthcare provider, friends, or family members, you’re in control.
Next level adventure.
Three stylish case colors. Powerful sensors for insights about your health and fitness. Innovative safety features. Convenient ways to stay connected.
Looks tough. Because it is.
Apple Watch Ultra 2 is crafted for unparalleled performance. The lightweight titanium case is rugged and corrosion resistant, and it’s raised to protect the sapphire crystal from edge impacts.
Battery life for days.
Up to 36hrs of normal use, Up to 72hrs of normal use with low power settings enabled and Up to 17hrs workout use in Low Power Mode.
A first for Apple Watch. A major step toward 2030.
Through ongoing innovations in materials, clean energy, and low-carbon shipping, Apple Watch is now available in case and band combinations that are carbon neutral.
Powerful health features.
Heart health notifications, Sleep tracking, Siri health queries, Temperature sensing, Blood oxygen, ECG and more.