Our Team

Richard (“Rich”) Balot founded ABC Phones of North Carolina, Inc. (dba: Victra) in October of 1996 as a freshman in college. Under his guidance, the company has grown from a single store location to over 1,000 store locations across 49 states, with annual sales exceeding $1.5 billion. Victra has become Verizon’s largest exclusive premium retailer and Rich is considered a thought leader within the industry and among his peers. Rich is an active member in Young Presidents Organization (YPO) and on the local council board of the Boy Scouts. He also volunteers with numerous local charities, participating with his family. Rich holds a Bachelor of Science in Business Administration from East Carolina University.

Rich is married and has four children. He enjoys spending time with his family; watching his children play sports and gymnastics.

Scott Tollett is responsible for enhancing the company’s best-in-class customer experience and growing bottom line performance. He brings a results-driven, “front-lines” mentality with an ability to create a business climate that is fun, exciting, and conducive to achieving new benchmarks. Most recently, Scott served as Victra’s Chief Sales Officer, exemplifying his strong leadership and strategic sales mindset in this critical role. Prior to his time at Victra, Scott’s most recent experience was a Senior Vice President role for Ritter Communications, an independent communications provider, where he delivered record-breaking sales achievements and improved customer satisfaction – three years in a row. In similar experience, Tollett has developed countless industry leaders and has earned top J.D. Powers “Customer Experience” awards as a leader himself with two different national wireless retailers. Growing up in Arkansas, he started his business career as a sales representative in boutique retail stores, before pursuing a degree from the University of Arkansas-Fayetteville. Sales leadership is both profession and hobby, as Scott is an entrepreneur, speaker and author on the subject.

He spends his free time outdoors and in the company of his wife Kim and three children.

Nathan joined Victra almost four years ago and has held various roles including head of marketing, supply chain and merchandising. Nathan plays a key role for the business, with oversight of Supply Chain, Merchandising, Marketing, Business Development, Added Value programs, and the development and growth of the Greenville Telesales Center (GTC). He is an instrumental portion of our executive team with his ability to provide insight on our strategic business functions.

Nathan joined Victra from Brightstar, a Global Distribution & Logistics provider of Wireless Products and Services, where he served as Vice President of Sales & Business Development for North America. At Brightstar, Nathan was responsible for all Sales Verticals across Emerging Wireless Categories, Wireless Accessories, and Value-Added Distribution Services. He joined Brightstar from HTC, Americas, a Mobile Handset OEM Manufacturer. Nathan served as National Sales Director overseeing the National Retail and E-Commerce channels.

Prior to HTC, Americas Nathan spent 12+ Years within multiple Wireless and Mobile companies to include Sony, Ericsson, and AT&T Wireless where he managed Sales across many different business units. He also served in the Air Force working within the Signals Intelligence sector. Nathan holds a Bachelor of Science Degree in Business.

If you don’t find Nathan inside the building at Victra then you will probably find him on the golf course or supporting his Virginia Tech Hokies.

Lesli brings 30 years of diverse retail experience in a variety of senior executive positions, including field sales and operational roles for iconic national retailers. Her background includes five years with T-Mobile, head of stores for Talbots, Clark’s Shoes, Wet Seal and head of customer experience for Gap. Lesli’s strong relationships with our sales teams and our Store Support Center will help her drive strong sales momentum in 2021 and beyond. Lesli studied Biology at Salisbury University.

Lesli enjoys spending time with her husband of 30 years, Bob and her multiple dogs and horses on their farm in North Georgia.

Joe joined Victra in 2020 and has 30 years of finance and field leadership experience. Prior to joining Victra, he was President of ATN International, a publicly traded company delivering communications and renewable energy services, where he reframed the strategy and transformed the business. Joe rose through the ranks at Verizon Wireless, where he was the Chief Financial Officer of both Field Operations and the South Area. He also spent time in the role of Vice-President of Commercial Finance, closely collaborating with the sales and marketing team that lead to record setting customer and EBITDA growth.

Joe holds an MBA in Finance from Penn State University and a Bachelor of Science in Electrical Engineering from Cornell University.

Joe enjoys spending time with his two children and playing tennis and golf.

Liz joined Victra in 2018 and has over 15 years’ experience in financial planning and analysis in retail and manufacturing. She and her team are responsible for Victra’s financial budgeting and forecasting and revenue assurance, and closely partnering with the sales, merchandising and real estate teams to provide decision support. Prior to Victra, she spent time working in a finance capacity at well-known retailers such as Dollar Express Stores, privately-owned discount retailer formerly part of Dollar Tree/Family Dollar and Belk. Liz holds a bachelor’s degree of business administration finance and organizational development management and a master’s degree in finance both from the University of Toledo.

Outside of work, Liz enjoys spending time with her husband and two children.

David Gaminde is the SVP of Operations, joining Victra in January 2016. He fosters a spirit of collaboration between all the major support groups working with field leadership to ensure a results-driven culture across the organization. He has been in the wireless industry for more than 25 years, serving in multiple business functions including Retail Sales, Business Sales, Call Center and Marketing Leadership along with Indirect Distribution. Prior to joining Victra, he was the Director of Indirect Sales for Verizon.

David is a native of West Virginia and was a business owner for 15+ years, before entering the wireless industry. He has degrees from Johnson University in Knoxville, TN and Emory and Henry College in Emory, VA.

He is married and enjoys spending time with his wife, two grown children and grandchildren during his free time.

Ben joined Victra in 2019 with a passion for retail and 20 years of diverse technology experience. He began his career consulting with Accenture and subsequently held roles in Fortune 500 companies including Best Buy, LabCorp and Advance Auto Parts. Ben holds a degree in engineering from Iowa State University.

He enjoys spending time outside with his family hiking and landscaping.